I’m going to rant for a minute. Because I have seen one too many status updates on Facebook, lambasting Abercrombie & Fitch CEO Mike Jeffries for his comments regarding why the company does not sell women’s sizes above Large. (And ya, I recognize the irony of ranting about anything I see on Facebook…Why can’t I just ignore it, right? But it’s Friday and it’s raining and this is MY Tumblr and I want to rant, dammit!)
Read the story here.
I think the outrage over this is bullshit.
Every company has a specific group of people that they market their product to. If you don’t think they do, if you think they spend millions on market research and advertising to appeal to just anyone, then you’re an idiot. I’m sorry, but really. Every single brand, company and product has a very specific demographic that they appeal to. Their reach might go further than that, but they are trying (and spending a lot of money in the process) to sell their product to certain people.
The only difference between Abercrombie and these other companies is that Abercrombie CEO Mike Jeffries has just come out saying it. He’s still an ass. Don’t get me wrong. At least most other companies try to keep up the charade of inclusiveness. But he’s honest about it.
Of course companies want beautiful, popular people to wear their product. They look better in them. Because they’re beautiful. Duh. They will help sell more product, because they’re popular. See what I’m getting at?
If this is a surprise to you then please take a step out from under the rock that you call home and join the 21st century.
Do you think that Lululemon makes its product for the uh, fitness challenged? They might manufacture those sizes (and it’s stretchy to boot!), but the clothes are obviously meant for the slim, yoga-frequenting set.
Do you think that the high-waisted short shorts currently selling at Urban Outfitters are meant for plus sizes? I’m a size 10 and I don’t look good in them. Plain and simple. From my experience you have to be a bit on the spindly side to really rock that look, and that is something that I never will be.
But because these companies don’t outright say that they’re non-inclusive, this somehow makes them better?
Don’t get me wrong. Mike Jeffries is still a douche nozzle of epic proportions. I’m not defending him.
If you’re going to stop shopping at Abercrombie, then do so because IT’S A SHITTY COMPANY and not because you think they’re soooo mean for making chubby people feel bad. I have never and will never purchase their clothing or support the company in any way. Their questionable pay practices (according to Business Insider, Jeffries earned more than three times the median pay of other execs in the same category from 2008-2010, and these earnings did not reflect the share prices of the company) is just one of many reasons you could take issue with Abercrombie OR Mike Jeffries. And, you know, it’s WAY overpriced for shitty, boring clothing. But stop this bandwagoning bullshit. It never achieves anything (how’s that Kony thing going, by the way?).